Certificate in Digital Marketing

Module Title

1

Introduction to Marketing & Digital Marketing

·         Digital marketing channels

2

Business English Vocabulary for Digital Marketers

3

Developing a Digital Marketing Strategy

·         Set measurable objectives

·         Build customer personas

·         Locate customers on the marketing funnel

·         Select marketing channels needed

·         Create content plan

·         Analyze results

4

Search Engine Optimization (SEO)

·         Introduction to SEO

·         Keyword research

·         Website optimization

o   Website designing and website audit

5

Social media marketing

·         Introduction to social media marketing

·         Facebook marketing

·         Instagram marketing

6

Email marketing 

7

Google Search Ads